MIAMI — Mercedes-Benz and Cigarette Racing teamed up to reveal an AMG-inspired custom racing boat at the 2010 Miami International Boat Show late last week. In a unique display of automotive and boating prowess, the 2011 Mercedes-Benz SLS AMG was the first car ever to be shown at the boat show as it took its place alongside the all-new AMG 46-foot Rider on the Cigarette show stand.
Marketing partners for three years, Cigarette and Mercedes AMG both serve a common audience, according to Cigarette CEO Skip Braver. “We view Cigarette as much a luxury brand, as we do a marine brand,” said Braver, who bought the company in 2002.
AMG and Cigarette started working on the new boat two years ago, Cigarette’s Chief Marketing Officer Scott Preacher told Inside Line. “We were really inspired by the 563-horsepower lightweight aluminum SLS AMG,” said Preacher. “It encouraged us to push the boundaries of technology.” Preacher said more than 100 innovations can be found in the AMG Cigarette boat, including a redesigned bottom and a focus on cutting weight.
Not only is the AMG-inspired racing boat light, it’s also superfast, compliments of two twin-turbocharged 552-cubic-inch, 1,350-horsepower Mercury Racing engines for a whopping total of 2,700 hp. Although the boat has not yet been in the water, its speed is expected to exceed a hair-whipping 130 mph.
But Preacher insists that while “horsepower is the driving force, it’s really about the complete package.”
The new Cigarette 46-foot Rider features hand-applied AMG Alubem silver paint, the same color offered on the gullwing SLS AMG. This process, used exclusively by AMG, covers surfaces like a metallic skin to highlight the body’s stunning lines. Designo Mystic White metallic paint is also used to stripe the boat’s exterior.
Inside, the boat features marine-grade upholstery that resembles the two-tone AMG Designo porcelain and white napa leather found in the SLS AMG.
At the close of the Miami boat show, the AMG Cigarette boat moves to a display in Palm Beach, Florida, followed by additional U.S. locations before it heads to Genoa, Italy, where it will be on display at one of the largest boat shows in Europe. It will then move to the Middle East and Asia later this year.
Preacher said Cigarette talked to four interested buyers this weekend, but said that the AMG boat is intended to serve as “our technology showcase,” and that the inspired-by-AMG Cigarette will not be for sale until its worldwide tour ends. Preacher added that the all-new 46-foot Rider on which the boat is based is currently priced starting at $900,000, and takes four months to build to custom specifications.
The 2011 Mercedes-Benz SLS AMG will be available this May. Pricing has not been officially announced, but is expected to be just under $200,000.